Success Story: How We Helped Company X Increase Conversions by 35%

Achieving high results in PPC advertising requires not only a strategic approach but also continuous optimization. One of our clients, Company X, faced the challenge of increasing conversions without significantly increasing the budget. To address this challenge, we developed and implemented a strategy that led to impressive results—an increase in conversions by 35%.

**1. Analysis of Existing Campaigns**

We started with a detailed analysis of the existing ad campaigns. We examined the keywords, ads, and landing pages. We identified several weak points that needed optimization to improve performance.

**2. Keyword Optimization**

We conducted a thorough review of the keywords. Irrelevant queries that were reducing campaign effectiveness were removed, and new, more relevant keywords were added. This allowed us to reduce unnecessary click costs and increase the number of relevant visitors.

**3. Ad Extensions and A/B Testing**

By using ad extensions, we added additional information to make the ads more attractive to users. Simultaneously, we conducted A/B testing of different ad versions to determine which ones were the most effective.

**4. Landing Page Optimization**

Equally important was the optimization of the landing pages. We restructured the pages to make them more intuitive and user-friendly. This led to a higher conversion rate.

**5. Continuous Monitoring and Adjustments**

Throughout the campaign, we continuously monitored its performance and made necessary adjustments. This helped maintain a consistently high level of effectiveness and achieve the set goal.

**Result**

Thanks to the implemented changes, Company X was able to increase conversions by 35% with the same budget. This case highlights the importance of a comprehensive approach to managing PPC campaigns and the need for continuous optimization.